Essid's Web-Site Analysis Assignment Topic: Each group will pick a site (at random). Each member of your group should examine your site for one of the following characteristics: Soundness of design. For example, are users likely to get "lost" navigating? Did any pages fail to load? Is the site slow to load? Do the images and words work well or poorly together, and why? What other details, technical, written, or artistic, add to or detract from the user's experience, and why? Effectiveness of marketing: how your company uses metaphors (in writing, photos, or multimedia) to persuade customers. For example, a car might be equated with a wild animal, a company might be a family, a perfume or garment might be heavenly. What does the Web site convey that print could not? Why? Quality of the writing. Did anything really catch you as interesting or innovative? Memorable? What made you want to read more? To stop reading more? What does the Web site convey that print could not? Why? Note that it is easy to write a shallow examination that does not go into sufficient depth. Dig into the site for a while, and pick a few telling examples if there is a great deal of information at the Web site. Some Sites Used in this Assignment: Camper Shoes (http://www.camper.com) Geek Squad (http://www.geeksquad.com) Godiva Chocolates (http://www.godiva.com) Harley-Davidson (http://www.harleydavidson.com) Krispy Kreme (http://www.krispykreme.com/) Monster.Com (http://www.monster.com/) Victoria's Secret (http://www.victoriassecret.com/vsc/index.html) Technical Note: Some sites may work better with either Netscape Navigator or Microsoft Internet Explorer. All machines in Jepson Hall or the Boatwright Library should have both browsers loaded. If you have problems with one browser, try the other. Audience: The class; we do not know the sites well, so a little summary will be useful; just don't scrimp on the analysis when summarizing the sites' content. You may copy-paste graphics from the site into your essays if this helps to explain your points. Format: Each group member should prepare an essay of at least 1200 words (approx. four pages, double spaced), and: Use MLA format for all sources; see our guide pages on documenting sources Include a title page with your name and the title of the essay as the last page of your essay. The title should be a descriptive one that sums up the idea of the paper's thesis Make margins no larger than 1.25" and type size no larger than 12 points in Time or Times New Roman fonts. Grammar, Style, Usage:Writer's Web on Thesis Statements , "What is Analysis?" , and pages under punctuation (esp. comma, semicolon, and colon) and sentence structure. 103 home | course goals | faculty policies | sample assignments | texts & reviews | teacher's quick links