PROSPECTUS OF THE SAINT LOUIS REVEILLE WEEKLY; TO BE ISSUED FROM THE OFFICE OF THE DAILY, BY KEEMLE, FIELD & CO.

CHAS KEEMLE, M. C. FIELD, J. M. FIELD,

Editors and Proprietors.

"A drum ! a drum !"

THE REVEILLE, (as in full council it is determined to anlioise the title of our paper,) has now awakened the St. Louis camp with its early call, and we believe not unpleasantly, for a reasonable time. We have systematized our mode of operations, and, rejoicing in a glorious number of City volunteers, we thus step forth recruiting into the country.

Our anticipated campaign must prove a very simple one--it is a war of good humour--the common enemy is care--our supplies are ample, and success waves onward. But we take off our cocked hat, and open our lips in a less military tone, (though, by the bye, an editor's tone is not always strictly a civil one.) With regard to politics, the tone of our sheet will be strictly neutral, while we shall take due cognizance of all political matters presenting interest for the general reader. A light and agreeable news sheet is what we design--noticing all local events, paying especial attention to all matters connected with the interests of the glorious West. We aim at nothing ornate or remarkably new, but what we promise we mean to fulfil up to the letter ; and, moreover, we shall keep our promises a little inside of what we may do hereafter, should we be so fortunate as to float into that "full tide, &c," of which mention has been made in newspapers for the last ninety-nine years.

Our readers will, possibly, find us "everything by turns and nothing long," as we hold variety to be the sauce of a newspaper as well as the spice of life.--Being pledged to no party, we are left at liberty to pledge ourselves most willingly and earnestly to our readers, and to secure their satisfaction in every way is that which we shall chiefly aim at. None need look to find us philosophical, aristocratical, agricultural, horticultural, democratical, mechanical, political, polemical, critical, quizzical, or any thing else in particular, though the probability is that we shall be a little of each in general, and a good deal of one or the other on occasion. We desire to present a journal such as shall be equally acceptable in the counting-room and in the parlor, and to gain this, or even fall a little short of it, we shall hug to our hearts as something that is not achieved every day. In pursuance of this plan we shall, with the closest attention, guard our columns from aught having a tendency to offend good sense, taste or delicacy. We hold it, in nine cases out of ten, to be a better qualification for an editor to know what to keep out of his paper than to possess the rarest excellence in producing original matter to put in it ; for the reputation gained by a whole season of successful intellectual labour may be lost by a single piece of mismanagement in admitting objecctionable matter from any source. It is long since we marked down this point as a first rule in our editorial code of ethics, and under all circumstances we shall adhere to it most strictly.

Steering as clear as we can of all those wrangling jealousies and bitter recriminations, which too often render an editorial life one of incessant vexation, without good to the immediate parties or benefit to the public, we shall endeavour to travel in a sunnier road, making our own task the pleasanter, and rendering the satisfaction of our readers more certain. In this way we shall lay out our little folio to present.

"A wilderness of strange

"But gay confusion ; roses for the cheeks,

"And lilies for the brows of faded [unclear],

"Teeth for the toothless, ringlets for the bald,

"Heaven, earth, and ocean, plundered of their sweets.

"Nectarious essences, Olympic dews,

"Sermons and city feasts, and favorite airs,

"Etherial journies, submarine exploits,"

and all the history of the passing day. To succeed in this will be the summit of our ambition, and with success we likewise win reward.

Such are our amiable intentions ! already made familiar to the St. Louis public, through the prospectus of oru Daily, and we have every confidence in their being as amicably received that the great West, in its giant strides to wealth and power, can be entirely indifferent to those way-side flowers of fancy, and sprigs of merriment, which will arise to seek the sun, however unimportant they may be deemed when compared with the more marketable produce surrounding them. The march of empire, with us, is the march of intelligence, which embraces in its train as well the arts that amuse as those which recline ; and, while that march is onward, be it ours to beat the REVEILLE.


Notes: St. Louis Weekly Reveille 1.1 (15 July 1844): 8. (Interlibrary loan through Boatwright Library.)

Erin Bartels prepared this typescript.

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